The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your business plan.
Strategy comes from a Greek word “stratagein” meaning “to be a general”. Think of a strategy as an overall plan of action needed to win a war. The smaller, detailed actions are called tactics. We have tactical plans which help you achieve your strategic marketing plan or overall business marketing strategy. That’s simple enough, isn’t it?
A business marketing strategy or strategic marketing plan is an overall plan of marketing actions you intend to take in order to accomplish a specific goal for your company.
Our business marketing strategy needs to be laid out in the right sequence and you should have some idea of budget when you write it. “Run a series of 30 second TV ads during the Superbowl” might sound like a good thing to do but can you afford it? On the other hand, when we build your business marketing strategy we mustn’t try and cut corners. If you don’t promote heavily, it doesn’t matter how good your product or service is, no one will know about it and you will go broke.
Our methodologies are
1.Target Your Market
Our marketing will produce the best results for the lowest cost when you target prospects with the greatest need for what you offer.
2. Create A USP For Your Business
USP stands for "Unique Selling Proposition". It is a statement of what is different about your company and its products. Your USP gives the reason people should do business with you. It amplifies the benefit of doing business with you and your company. My USP is DIGITAL MARKETING EXPERTS. Create your own USP and put it on all your promotional materials, invoices, shipping labels etc. Use your USP to communicate the benefit of doing business with you and why you are better than any of your competitors.
3. Always Make an Offer
Make sure you ask your prospects and customers to do something when they receive your Promos. By offering them something you know they are likely to want and giving them a smooth path to respond on, you are making it easy and desirable for them to respond.
